About Us

We Offer the AALL Family Experience!

Our goal is to be the best insurance agency you've ever worked with and to earn your business for life. We only feel like we've succeeded if we have earned enough of your trust that you refer your family and friends to AALL Insurance.

This focus on service and trust with our clients has made us the most referred insurance agency in Arizona. In our 40+ years in business, over 1,000,000 of your friends, family, and neighbors have trusted us to take care of their insurance needs. We don't just sell you insurance, we strive to add to your knowledge of insurance to help you make educated decisions when it comes to your family's specific needs.

Our Story

AALL Insurance was started in 1983 by George Wallace - located in South Phoenix, and born out of a need for affordable and quality insurance for all.

Even before we were able to afford a sign for our building (which is still proudly located on Central Ave in South Phoenix) we had a line out the door because of a focus on providing excellent customer service to everyone, regardless of race, circumstances, or need. Earning trust is what we were built on, and what has allowed us to grow to over 30 locations across Arizona.

Throughout the years, we've remained family owned and operated. When you join AALL Insurance as an employee or as a customer, you become part of that family.

Our Core Values

Integrity
Passion
Unity
Progress

These are the values you can expect to see in every interaction with our team.

INTEGRITY in every interaction with our team members, our customers, and our business partners. We do the right things, for the right reasons - even when it isn't easy or convenient.

Our PASSION comes through loud and clear to our customers. We hand pick employees that live to serve their customers and their communities. We also believe we have a responsibility as a company to take great care of our employees so they are enabled to take great care of their customers.

We show our UNITY by treating our employees and customers like family. You may occasionally see a sign on our office door that we closed early for a company family picnic, or a yearly banquet to reward and recognize our team. We work hard for you, but we also play hard together. We are strong individually, but unstoppable together.

PROGRESS drives everything we do as a company. The insurance industry is constantly changing, and to continue to provide an amazing experience to our customers means that we need to continue to improve ourselves, our systems, and how we do business. We will never reach our goal of progress, and we will never stop striving for it.

But don't take our word for these core values, simply go read our google reviews to see our customers talking about these values in action, or better yet, give us a call, we would love to show you firsthand what it's like to be a member of the family!